Senior Creative Copywriter

ABOUT THE ROLE

As a Senior Creative Copywriter, you will develop creative ideas for IMC and PR campaigns, turning them into compelling proposals, content strategies, and creative assets. You will work closely with the Creative Lead and cross-functional teams to bring concepts to life and deliver high-quality creative work.

• Write creative proposals with clear, coherent, and inspiring copy.

• Develop content strategies for always-on and ad-hoc campaigns, from content angle plans to detailed writing.

• Present concepts effectively to internal and external parties.

• Be responsible for implementing creative assets such as TVC scripts, print ad ideas, PR stunts, etc.

• Oversee, guide, and proofread work produced by freelancers and junior team members.

• Work closely with the Creative Lead and creative team members to deliver a high standard of finished work.

• Coordinate with the Account and Planning departments to understand job briefs and respond with efficient solutions.

• Proactively study clients' industries, products and services, target audience insights, and competitors’ activities.

ABOUT YOU

• 3+ years of copywriting experience in an advertising agency or creative environment.

• Solid portfolio across IMC/PR campaigns, social media, TVC scripts, print ads, and digital content.

• Strong conceptual thinking with the ability to translate briefs into compelling, on-brand copy.

• Confident presenter, able to communicate and sell creative ideas clearly to both internal teams and clients.

• Experienced in developing content strategies, from angle planning to detailed execution.

• Comfortable guiding and proofreading work from junior copywriters and freelancers.

• Collaborative working style, able to coordinate effectively with Creative, Account, and Planning teams.

• Proactive and self-driven, with a habit of staying informed on client industries, audience insights, and competitor activity.

• Proficient in both Vietnamese and English copywriting.

• Detail-oriented with a strong sense of craft and consistency across all written outputs.

ABOUT VERO

Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.

B Corp certified across all its offices, and a signatory of the Clean Creatives pledge since 2022, Vero adopts a forward-thinking approach to public relations and marketing, striving to enact meaningful change for clients and society at large.

Vero welcomed creative agency Mad Hat Asia into its network in 2026, expanding the team to over 250 PR, social, digital, influence, creative, and events consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its government relations arm, Vero Advocacy, helps organizations navigate the dynamic and complex public policy and regulatory environments in Southeast Asia. Vero’s regional footprint and integrated capabilities bring unique perspectives to earned media, prioritizing digital technology, creative storytelling, and stakeholder engagement in championing stories of progress.

Recognized as one of the 100 Top PR Agencies in the World and Best Agency to Work For by PRovoke Media, and Southeast Asia Champion for Innovation by Earned First, Vero designs integrated marketing and communications strategies that resonate within and across this vibrant region’s digital ecosystems and fast-growing economies.

Working at Vero:

You will be a member of a multicultural team of communication specialists spread across the region and brought together by their passion for creative and efficient strategies. We take pride in creating deeply simulating flexible workplaces that are professional and inspiring.

Vero also invests in a comprehensive set of employee benefits, including but not limited to:

• Unlimited Leave: Your allocated holiday time at Vero will be unlimited. We trust our people to use good judgment when given guidelines for making decisions about taking a holiday, and we know that our teams work better when they can rest and take a proper break from work. Our goal is that every team takes an average of 15 days (minimum!) per person a year.

• Hybrid Work: At Vero, we believe in flexibility and trust. We offer a hybrid work model, and fixed in-office days are determined by team leaders depending on workload and collaborative needs.

• International Travel: Where relevant and possible, Vero encourages teams to travel for events/client work and to meet Vero colleagues in the region. Manager-level team members have the opportunity to visit some of Vero’s offices, attend industry events, and follow their clients if they handle regional projects.

• Thought Leadership and Training: Vero sponsors team members with training tools and resources, both internal and external. Details of training programs and incentives will be shared upon your onboarding. This includes training and development investments organized by the company as well as specialized programs that our executives may come across and feel are needed for team development.

• Health Insurance: Vero provides private medical insurance as a benefit. The actual package and structure of the insurance may be determined by the Company and at its sole discretion.

• Mental Health Support: Vero understands the importance of access to proper mental health support; all our employees can access counseling. The access to and content of your counseling sessions are 100% confidential; only you and your therapist know what is being said during sessions.