Senior Marketing Specialist - Global Social Media and Influencer Marketing

LOCATION: Hybrid – 8 days a month in the office (Waltham MA, New York City NY, Philadelphia PA, Madison WI, St. Cloud MN, Minneapolis MN, Chicago IL

OVERVIEW

Wolters Kluwer Health is seeking a Global Social Media & Influencer Marketing Specialist, B2C to lead the development and execution of global social media, paid digital, and influencer marketing strategies supporting UpToDate Expert AI and Lexidrug.

This role will report into the Director, Marketing and will be responsible for building meaningful engagement with healthcare professionals across international markets through social media, paid digital campaigns, influencer marketing, localized content, and emerging communication channels in key global markets, including Latin America, Asia-Pacific, and select European markets, but will be based in the US.

The ideal candidate enjoys hands-on execution, brings a solid understanding of digital strategy, and can manage global campaigns, agency and vendor coordination, localization, performance reporting, and multiple social and digital platforms. This individual will also help identify and test new approaches for reaching clinicians, including influencer marketing, AI-enabled content development, and region-specific social platforms.

Role Impact

This position plays an important role in expanding the global digital presence of UpToDate Expert AI and Lexidrug, helping Wolters Kluwer engage healthcare professionals through the channels, platforms, voices, and content formats most relevant to them.

The role will also help bring together global strategies and regional execution, identifying opportunities to scale successful programs while maintaining the level of localization needed to engage healthcare professionals effectively in individual markets.

By bringing together social media, paid digital, influencer marketing, regional expertise, localization, analytics, and emerging channels, this role will help strengthen global brand engagement and support B2C customer acquisition and growth.

RESPONSIBILITIES

Global Social Media Strategy & Execution

• Develop and execute the global B2C social media strategy for UpToDate Expert AI and Lexidrug, aligning social programs with broader acquisition, engagement, and brand objectives.
• Drive localized social media strategy, campaign calendar, and advertising across global markets, evolving strategies and messaging as business needs change.
• Partner with regional marketing teams to adapt global strategies and messaging to local market needs, cultural considerations, platform usage, and customer behaviors.
• Be a contributing B2C member of the Wolters Kluwer social media working group, sharing best practices and helping advance social media capabilities across the organization.

Paid Social & Meta Strategy &Execution

• Run Meta paid initiatives, including campaign planning, audience development, retargeting, localization, creative testing, Stories and Reels.
• Develop and execute testing strategies designed to improve engagement and campaign effectiveness, including creative, messaging, and format testing.
• Leverage tools such as Jasper, Canva, and Adobe to accelerate content and creative development while maintaining brand consistency.
• Collaborate with internal partners and external vendors to execute campaigns efficiently and consistently across markets.

Influencer & Emerging Channel Marketing

• Lead the development and execution of the global healthcare professional influencer marketing strategy, including program proposals, influencer activation concepts, content approaches, and measurement.
• Identify opportunities to incorporate credible healthcare professional voices into B2C marketing programs and campaigns.
• Explore and evaluate emerging social and digital channels that can strengthen engagement with healthcare professionals.
• Support testing and expansion of new digital marketing approaches as clinician media and communication behaviors evolve.

International Market Collaboration

• Serve as an international market specialist and collaborate with in-market representatives to gather information to inform audience strategy, messaging, creative development, campaign execution, and channel selection.
• Partner closely with regional stakeholders to ensure campaigns reflect local market needs while remaining aligned with global positioning and brand strategy.
• Manage and optimize international digital and social advertising programs in support of B2C growth objectives.

• Support market-specific opportunities across in-country digital platforms by adapting campaign approaches to regional audiences and digital ecosystems.
• Apply learnings from regional campaigns to inform broader global social and digital strategy.

Analytics, Reporting & Optimization

• Analyze paid social performance to identify trends, opportunities, and recommendations for optimization.
• Translate campaign data into actionable insights for marketing leadership.
• Partner with internal stakeholders to continuously improve digital reporting and performance measurement.

Social Community Management

• Monitor and manage social media comments on designated days each week, escalating customer questions or issues to appropriate internal teams as needed.
• Help ensure social interactions reflect Wolters Kluwer brand standards and provide a consistent experience for healthcare professional audiences.
• Identify recurring themes, questions, or audience feedback that can inform future messaging and content strategy.

Cross-Functional Collaboration

The Global Social Media & Influencer Marketing Specialist will work closely with:

• Global and regional B2C marketing teams
• Creative and content teams
• Digital marketing and analytics
• Regional teams across LATAM, APAC, and Europe
• External agencies, technology platforms, influencers, and media partners

QUALIFICATIONS

Education: Bachelor’s degree in marketing, communications, business, digital media, or a related field.

Required Experience:

• 5+ years of experience in digital marketing, social media, paid social, or consumer/B2C marketing, preferably within healthcare, technology, publishing, information services, or another complex global industry.
• Experience developing and executing multi-market social media and paid digital campaigns.
• Strong knowledge of Meta platforms and paid social advertising, including audience development, retargeting, creative testing, campaign optimization, Stories, and Reels.
• Experience with influencer or creator marketing programs.
• Demonstrated ability to interpret campaign performance data and translate analytics into actionable marketing recommendations.
• Experience coordinating localized and translated marketing campaigns across multiple countries.
• Strong project management skills with the ability to manage multiple campaigns, markets, stakeholders, and deadlines simultaneously.
• Strong written, presentation, and stakeholder communication skills.

Preferred

• Experience working across international markets and understanding regional digital and social media behaviors.
• Familiarity with global platforms, including Meta, WhatsApp, and Instagram.
• Experience with creative and AI-enabled marketing tools such as Canva, Adobe, and Jasper.
• Experience working within a global matrixed organization and collaborating across multiple regions and time zones.
• Knowledge of GA4, AppsFlyer and other social tools.

TRAVEL: <10% of time to attend meetings and conferences

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. ​

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Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. ​

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We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. ​

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We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. ​

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With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.​

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For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Tips & Tricks - Resumes

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.​

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Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. ​

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More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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