Social Media Coordinator

Role Description The Social Media Coordinator is a part-time role responsible for planning, creating, and publishing content across the Improvement Team’s social media channels. This hybrid position is based in Dubai, United Arab Emirates, with a mix of on-site work and work from home. Day-to-day tasks include developing social media calendars, crafting posts and campaigns, monitoring engagement and analytics, and ensuring content aligns with the organization’s improvement goals and brand guidelines. The coordinator will collaborate with team members to gather stories, promote initiatives, highlight staff achievements, and respond to audience interactions in a timely and professional manner. The role also involves staying current with social media trends and recommending new approaches to increase reach and impact.

Qualifications

• Ability to plan and execute Social Media Content Creation and Social Media Marketing activities across multiple platforms.
• Strong Communication and Writing skills to produce clear, engaging, and audience-appropriate content.
• Foundational Digital Marketing skills, including understanding of targeting, analytics, and campaign optimization.
• Experience using social media management and analytics tools (e.g., Hootsuite, Buffer, native platform insights) is preferred.
• Attention to detail, strong organizational skills, and the ability to manage multiple tasks in a part-time, hybrid work setup.
• Comfort collaborating with diverse stakeholders and translating complex improvement initiatives into accessible messages.
• Prior experience in healthcare, public service, or non-profit communications is an advantage but not required.