Social Media Lead

Remote | Full-Time

Working Hours: 7 PM – 3 AM Pakistan Standard Time

Salary: PKR 120,000–200,000/ month

Razab Inc. is one of Amazon's fastest-growing glass food storage brands. We're building our next chapter, and we need someone who has done this before.

The Role

You will own our entire social commerce and creator growth operation — TikTok creator sourcing, Spark Ads strategy, YouTube content pipeline, Pinterest, and weekly performance reporting — all in service of one goal: growing Amazon branded search volume for Razab and converting social interest into measurable sales.

What You'll Own

• TikTok creator program — sourcing, briefing, tier progression, and long-term partnerships
• Spark Ads — which videos get boosted, correct settings, right destinations, right budgets
• YouTube — Shorts repurposing pipeline and mid-form authority content
• Pinterest — board SEO, daily posting cadence, Promoted Pins
• Weekly reporting — Amazon branded search, TikTok Shop GMV, YouTube and Pinterest growth
• Team leadership — managing and developing two direct reports

What We're Looking For

You must be able to demonstrate:

• 5+ years in social media, creator marketing, or social commerce — with a track record of building programs that produced measurable results, not just managed accounts
• 3+ years specifically building TikTok creator programs — sourcing, structuring tiers, and driving measurable outcomes
• Proven Spark Ads experience — correct objectives, targeting, and landing destinations that produced purchases, not just views
• Hands-on TikTok Shop experience — seller setup, Affiliate program, SKU management
• Experience connecting TikTok content to Amazon sales — you understand branded search lift, Amazon Attribution, and the assisted conversion model
• Experience managing creators across multiple tiers — from commission-only trial relationships through to paid long-term partnerships

Preferred

• Consumer products category experience
• YouTube mid-form content strategy knowledge
• Pinterest SEO experience
• Prior team management (5–10 people)

What Success Looks Like — First 90 Days

• TikTok Shop live and generating GMV
• Spark Ads producing purchases, not just views
• Creator pipeline of 20–30 niche-matched creators actively posting
• Amazon branded search for "Razab" growing week-on-week
• YouTube Shorts repurposing pipeline running consistently

What We Offer

• Competitive salary based on your proven experience and results
• Fully remote
• Direct access to the founder
• A documented strategy and a diagnosed system to build on — you are not starting from zero

How to Apply

Apply via LinkedIn or email jobs@razab.com. In your message, include:

1. The most relevant creator program you've built — the platform, the category, and the specific outcome
2. One example of a Spark Ads or paid social campaign you ran for an Amazon brand — what you set up and what it produced

We read every application. Generic applications without these two points will not be reviewed.