Business Development Officer
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- United Arab Emirates
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ABOUT US
The Core Gate Institute is a Dubai-based training and consultancy institute. We deliver professional
development programs, corporate training and consultancy to organizations, schools and individuals
across the UAE and the wider region, in English and Arabic.
ROLE PURPOSE
We are looking for a driven, market-savvy Business Development Officer to grow our training and
consultancy revenue. The successful candidate understands the Dubai and UAE market, has 1–3 years
of experience in educational or business settings, and has a strong, proven record of selling training in
both B2B (corporate, government and school) and B2C (individual learner) markets. You will find new
opportunities, build lasting client relationships and turn enquiries into enrolments and signed contracts.
KEY RESPONSIBILITIES
B2B: corporate, government and schools
▪ Find and research target organizations in priority sectors (corporate, banking, government, energy,
manufacturing, FMCG and K-12 schools), and build a qualified pipeline.
▪ Prospect through calls, emails, LinkedIn, networking and events to reach HR, Learning &
Development and school leadership decision-makers.
▪ Run discovery meetings to understand training needs, and propose suitable programs, workshops
and consultancy solutions.
▪ Prepare proposals, quotations and RFQ / tender responses with the academic and operations
teams, then negotiate and close agreements.
▪ Manage key accounts after the sale: plan repeat business, cross-sell and upsell, and collect client
feedback.
B2C: individual learners
▪ Respond quickly to walk-in, phone, website and social-media enquiries, and advise learners on
suitable courses and certifications.
▪ Convert leads into enrolments through follow-ups, course counselling, payment-plan guidance and
enrolment support.
▪ Support public-course launches, open days, webinars and promotional campaigns with the
marketing team.
Market intelligence & reporting
▪ Keep up with UAE market trends, KHDA and regulatory updates, competitor offerings and pricing,
and share insights to shape the course calendar.
▪ Record all activity, leads and opportunities accurately in the CRM, and submit daily and weekly
sales reports.
▪ Meet monthly and quarterly targets for calls, meetings, proposals, enrolments and revenue.
The Core Gate Institute · Job Description · Business Development Officer · Page 2
REQUIREMENTS
Experience
▪ 1–3 years of business development or sales experience in educational or business settings (training
institutes, education providers, schools, universities or B2B services).
▪ Strong, hands-on sales experience in both B2B and B2C training sales, with a track record of
meeting or exceeding targets.
▪ Solid understanding of the Dubai / UAE market, including the corporate, government and education
sectors, buying cycles and local business culture.
▪ An existing network of HR, L&D or school contacts in the UAE is a strong advantage.
Education & languages
▪ Bachelor's degree in Business Administration, Marketing, Education or a related field.
▪ Excellent written and spoken English. Arabic is a strong advantage.
▪ Valid UAE driving license preferred.
SKILLS & COMPETENCIES
▪ Consultative selling: asks the right questions and matches training solutions to client needs.
▪ Communication & presentation: confident on the phone, in meetings and when presenting
proposals.
▪ Negotiation & closing: handles objections and price discussions professionally.
▪ Relationship building: builds trust with decision-makers and keeps clients coming back.
▪ Organization & self-motivation: manages a busy pipeline, follows up on time and works with little
supervision.
▪ Digital tools: comfortable with CRM systems, MS Office / Google Workspace and LinkedIn Sales
Navigator.
KEY PERFORMANCE INDICATORS
▪ Monthly and quarterly revenue against target (B2B contracts and B2C enrolments).
▪ Number of qualified leads, client meetings and proposals submitted.
▪ Lead-to-enrolment and proposal-to-contract conversion rates.
▪ Client retention and repeat business from key accounts.
▪ Accuracy and timeliness of CRM records and sales reports.
WHAT WE OFFER
▪ Competitive base salary plus an attractive commission / incentive scheme.
▪ UAE employment visa, medical insurance and annual leave as per UAE Labour Law.
▪ Professional development and access to the institute's own training programs.
▪ A collaborative team and clear career progression to Senior Business Development Officer.
