Digital Ads Specialist (B2B Tech / Salesforce Focus)

About Us Kompetenza is a fast-growing Salesforce & AI solutions company, building innovative platforms for trust companies, corporate service providers, and technology-driven enterprises across Europe and the Middle East. We are now expanding our digital marketing and lead generation capabilities and are seeking an experienced Digital Ads Specialist to join us. Role Overview We are looking for a performance-driven Digital Ads Specialist to plan, launch, and optimize campaigns across Google Ads, Programmatic, and other digital channels. The ideal candidate will have proven experience running successful campaigns in Salesforce, CRM, ERP, or DevOps technology markets, and a strong ability to translate budgets into measurable leads. ⸻ 🔑 Responsibilities • Design and execute Google Ads for our subscription-based services (Salesforce/CRM-focused). • Conduct keyword analysis and strategy for targeting companies searching for Salesforce services, CRM solutions, or ERP consulting. • Provide keyword research reports with rationale, CPC estimates, and expected results. • Create measurable strategies to generate 2–3 qualified leads/month within a $1,000/month ad spend. • Build re-targeting/programmatic ad funnels for Corporate Service Cloud leads who visit landing pages but do not convert. • Collaborate with our design team to develop ad creatives and graphics. • Track, report, and optimize campaigns continuously for ROI and lead quality. • Advise on SEO strategy for new website launches and landing pages (to complement paid campaigns). ✅ Requirements • 3+ years running Google Ads and Programmatic campaigns. • Experience working with either Salesforce, CRM, ERP, or B2B SaaS companies. • Proven ability to deliver results with limited budgets ($1k–$3k/month range). • Strong keyword research, competitive analysis, and reporting skills. • Familiarity with re-targeting/programmatic advertising. • Ability to work independently with a project-based, outcome-driven mindset. • Bonus: Experience generating leads for SaaS service companies and/or Salesforce consultancies. 💰 Budget & Engagement • Starting budget: $1,000/month ad spend (to be optimized for 2–3 quality leads/month). • Flexible engagement: Freelance / part-time project (preferably individual specialists, not agencies). • Agencies will not be considered. We are looking for individuals 🎯 Why Join Us? • Work with an international team building the future of Salesforce + AI solutions. • Focus on results, not vanity metrics — your campaigns will directly impact pipeline growth. • Opportunity to scale engagement as we expand our marketing budget and client base.