Director of Marketing

RooCru is recruiting an experienced Director of Marketing on behalf of our client, a fast-growing B2B SaaS company providing enterprise IT management and automation solutions.

Role Title: Director of Marketing

Hours: Full-time, US Central Hours

Location: Remote

Rate: R80,000 - R120,000 per month (dependent on experience)

Our client helps organisations manage the entire lifecycle of their IT assets, from procurement and deployment through to recovery and retirement. Its technology platform combines IT Asset Management (ITAM), IT Service Management (ITSM), artificial intelligence and workflow automation. As Director of Marketing, you will lead the company's marketing strategy, positioning and demand generation efforts, with direct responsibility for building a predictable pipeline of qualified sales opportunities. This is a senior leadership opportunity for a commercially minded B2B SaaS marketer who combines strategic thinking with hands-on execution. You will work closely with the CEO and VP of Sales, lead an established growth team and play a central role in scaling the business.

Responsibilities

• Develop and own the company's marketing strategy, brand positioning and messaging across all channels.
• Define ideal customer profiles, buyer personas and target accounts, focusing on enterprise IT decision-makers, including CIOs, IT operations leaders and procurement teams.
• Create compelling product narratives and messaging that communicate the value of the company's IT management, AI and automation solutions.
• Build and optimise the Business Development Representative (BDR) programme, including outbound strategies, prospect targeting, qualification processes and sales handoffs.
• Work closely with the VP of Sales to improve lead generation, qualified meetings, sales opportunities and marketing-sourced pipeline.
• Lead and develop the growth marketing team across SEO, content marketing, paid advertising, email outreach and product-led growth.
• Manage external PR agencies, analyst relationships, industry awards, webinars, events and strategic marketing partnerships.
• Conduct customer interviews, review sales conversations and analyse customer wins and losses to continuously refine marketing messaging and strategy.
• Oversee product-led growth initiatives, improving user acquisition, activation, conversion and product-qualified leads.
• Manage marketing budgets, channel performance, attribution and reporting, ensuring marketing activities deliver measurable commercial results.
• Establish clear marketing KPIs and report regularly on pipeline generation, conversion rates and return on investment.
• Recruit, mentor and develop marketing team members as the business continues to scale.

Requirements

• Minimum 8 years of experience in B2B SaaS marketing, including at least 3 years in a marketing or demand generation leadership position.
• Proven experience developing and implementing successful brand positioning and messaging strategies adopted by sales teams.
• Demonstrable experience building or improving BDR/SDR programmes that generate measurable sales pipeline.
• Experience working within a product-led growth (PLG) or hybrid product-led and sales-led SaaS business.
• Strong commercial understanding of demand generation, pipeline development, lead qualification and revenue attribution.
• Proven ability to manage marketing budgets, measure channel performance and optimise campaigns against commercial targets.
• Hands-on experience with CRM platforms, marketing automation software and attribution tools.
• Strong leadership skills, with experience managing, coaching and developing high-performing marketing teams.
• Excellent written communication skills, with the ability to translate complex technical products into clear, compelling marketing messages.
• Experience marketing to technical decision-makers, particularly CIOs, IT operations, infrastructure or cybersecurity teams, would be advantageous.
• Knowledge of IT Asset Management (ITAM), IT Service Management (ITSM), device lifecycle management or AI automation products would be beneficial.
• Experience managing analyst relationships, including Gartner or IDC, and working with B2B technology PR agencies would be advantageous.
• Previous experience helping an early-stage or growing SaaS business scale its marketing operations would be highly desirable.

Interested in applying?

Simply click the link below to apply online today:

https://roocru.co.uk/jobs/posted/6a58a618-31fd-4c01-8cec-f0e694baf1da