Head of Marketing

WE’RE HIRING: HEAD OF GROWTH & MARKETING

AYONAIRE ACADEMY | Full-Time | 100% Remote

About Ayonaire Academy

Ayonaire Academy is a career transition and job placement-focused institution helping individuals acquire in-demand global skills, build real-world experience, and transition into rewarding careers.

We go beyond conventional training. Our approach combines practical, industry-relevant learning, career mentorship, portfolio development, interview preparation, and job placement support to help learners become competitive in the global job market.

Website: https://ayonaire.com/

Apply here: https://talents.betternship.com/ayonaire-academy/talents/head-of-growth-and-marketing

Send a mail here: help@ayonaire.com

About the Role

We are looking for a proven, results-driven Head of Growth & Marketing who understands how to turn marketing campaigns into qualified leads, paying students, and measurable revenue.

We are not looking for someone who simply knows how to run ads, generate traffic, or create attractive landing pages.

We want someone who understands the entire customer acquisition journey from the first ad impression to the final payment.

You must be able to develop winning marketing strategies, write high-converting sales copy, build effective sales funnels, execute profitable advertising campaigns, and consistently meet student enrollment and revenue targets.

This is a hands-on leadership role. You must be both a strategic thinker and an excellent executor.

Key Responsibilities

1. Growth Marketing Strategy & Revenue Generation

• Develop and execute data-driven marketing strategies that generate qualified leads, paying students, and sustainable revenue.
• Own student acquisition and enrollment targets across our career transition programmes.
• Develop customer acquisition strategies for different audiences, including graduates, career switchers, working professionals, and individuals seeking global career opportunities.
• Continuously optimise marketing campaigns to improve lead quality, conversion rates, customer acquisition costs, and return on advertising spend.
• Take accountability for achieving agreed monthly marketing, enrollment, and revenue targets.

2. High-Converting Sales Pages & Opt-In Pages

• Write persuasive, high-converting sales pages that turn qualified visitors into paying students.
• Develop compelling opt-in pages that convert visitors into qualified leads.
• Understand direct-response copywriting, buyer psychology, customer objections, compelling offers, and conversion-focused messaging.
• Create powerful headlines, hooks, value propositions, calls to action, and sales narratives.
• Conduct A/B testing to improve page performance and conversion rates.
• Work closely with our developers and designers, who will handle the technical implementation of the pages.

You must know how to write pages that sell—not merely pages that look good.

3. Paid Advertising & Performance Marketing

Demonstrate proven expertise in:

• Meta Ads: Facebook and Instagram advertising.
• Google Ads: Search, YouTube, remarketing, and conversion-focused campaigns.
• TikTok Ads: Lead generation, direct-response campaigns, and customer acquisition.

Your responsibilities include:

• Develop and execute high-converting direct-to-sales advertising campaigns.
• Build profitable lead generation campaigns that attract prospects with genuine purchase intent.
• Write persuasive advertising copy and develop effective creative briefs.
• Manage campaign budgets, audience targeting, retargeting, testing, and optimisation.
• Track leads, sales, conversion rates, cost per lead, cost per acquisition, and return on ad spend.
• Identify winning campaigns and scale them responsibly.

4. Sales Funnel Strategy & Conversion Optimisation

• Strategically design complete, high-converting sales funnels from initial awareness to student enrollment.
• Map the customer journey across advertising, opt-in pages, sales pages, webinars, email, WhatsApp, follow-ups, and payments.
• Develop funnel structures, conversion copy, offers, messaging, and follow-up sequences.
• Collaborate with developers and designers to implement the funnels.
• Identify where prospects drop off and improve conversion at every stage.
• Develop lead nurturing and retargeting strategies that convert interested prospects into paying students.
• Continuously optimise the lead-to-enrollment conversion rate.

You will own the funnel strategy, messaging, and conversion performance. Our technical team will handle the design and development implementation.

5. Webinar Marketing & Sales Conversion

• Confidently plan, host, and deliver compelling live webinars and online sales presentations.
• Develop webinar topics, persuasive presentation structures, scripts, and offers.
• Communicate the value of our career transition programmes clearly and convincingly.
• Handle questions, objections, and concerns professionally.
• Convert webinar attendees into paying students.
• Analyse registration, attendance, engagement, and enrollment conversion rates.
• Improve webinar performance through continuous testing and optimisation.

6. Lead Generation, Nurturing & Sales Conversion

• Build systems that consistently generate qualified leads and convert them into paying students.
• Develop effective WhatsApp, email, retargeting, and follow-up campaigns.
• Work closely with the admissions and sales teams to improve lead qualification and enrollment conversion.
• Identify and resolve bottlenecks between marketing-generated leads and actual payments.
• Measure marketing performance based on real enrollment and revenue outcomes not vanity metrics.

7. Marketing Leadership & Performance Accountability

• Work closely with our COO, graphic designer, video editor, community manager, admissions team, and developers.
• Provide clear creative briefs and campaign direction to the design and content teams.
• Coordinate marketing activities to ensure campaigns launch on schedule.
• Establish measurable KPIs and provide regular performance reports.
• Monitor campaign profitability, funnel performance, and student acquisition costs.
• Take ownership of marketing results and continuously improve performance.
  

Requirements

The ideal candidate must demonstrate:

• Proven experience in performance marketing, direct-response advertising, and customer acquisition.
• Exceptional ability to write high-converting sales pages, opt-in pages, and advertising copy.
• Strong practical expertise in Meta Ads, Google Ads, and TikTok Ads.
• Proven ability to develop and optimise sales funnels that generate paying customers.
• Demonstrated success in converting leads into actual sales and revenue.
• Excellent communication, presentation, and persuasive selling skills.
• Confidence and experience hosting webinars or live sales presentations.
• Strong understanding of conversion rate optimisation, customer acquisition costs, ROAS, and marketing analytics.
• Ability to meet ambitious marketing and enrollment targets.
• Ability to work independently, manage priorities, and deliver results in a fully remote environment.
• A verifiable portfolio demonstrating successful marketing campaigns and measurable business outcomes.
  

Added Advantage

Previous experience working with a reputable EdTech company, career transition institution, online training business, or other education-focused organisation with demonstrated success in student acquisition and enrollment.

What We Value

We are particularly interested in candidates who:

• Understand the difference between generating leads and generating revenue.
• Can explain why their campaigns converted, not just show advertising dashboards.
• Have successfully developed and scaled profitable acquisition funnels.
• Can confidently sell through webinars and compelling marketing communication.
• Take ownership of targets and results.
• Know how to test, measure, optimise, and scale campaigns.
• Combine strategic thinking with hands-on execution.

How to Apply

Interested candidates must submit the following:

1. Updated CV

Highlight your relevant experience in growth marketing, performance advertising, direct-response copywriting, and sales conversion.

2. Portfolio

Provide examples of successful campaigns, sales pages, opt-in pages, funnels, and other relevant marketing projects.

3. Campaign Walkthrough

Prepare a recorded walkthrough of at least one successful advertising campaign you personally managed.

Your walkthrough should explain:

• The business or product you marketed.
• The campaign objective and target audience.
• The advertising platform and budget.
• The marketing strategy and framework you used.
• The sales funnel and conversion process.
• The advertising creatives and copywriting approach.
• The number of leads generated and their cost.
• The number of actual sales or paying customers acquired.
• The revenue generated and ROAS, where available.
• The challenges encountered and how you optimised performance.
• What made the campaign successful.

You may redact confidential client or business information, but the results must be credible and verifiable.

Applications without a portfolio and campaign walkthrough will not be considered.

Why Join Ayonaire Academy?

This is an opportunity to play a significant role in building a career transition institution focused on helping people acquire valuable skills and access meaningful career opportunities.

You will have the opportunity to shape our customer acquisition strategy, develop scalable marketing systems, collaborate with a growing team, and directly influence the institution's revenue growth.

Employment Type: Full-Time

Work Arrangement: 100% Remote

Website: https://ayonaire.com/

We are hiring for proven execution, measurable conversions, and revenue growth—not marketing theory alone.

Apply here: https://talents.betternship.com/ayonaire-academy/talents/head-of-growth-and-marketing

Send a mail here: help@ayonaire.com