Marketing Advisor

Company Description Leadway is one of Nigeria’s largest non-banking financial services providers, known for customer-centric service, operational excellence, and strong business performance. As a diversified holding company, Leadway operates across multiple financial services specialties, including life and non-life insurance, pension fund administration, health management, asset management, and wills and trusts management. Its group and associate companies include Leadway Assurance, Leadway Pensure, Leadway Health, Leadway Capital and Trusts, Leadway Asset Management, Leadway Properties and Investments, Ankara (HMO Cote D'Ivoire), and Leadwayassurance (Cote D’Ivoire). Leadway serves a broad client base of individuals and corporate organizations across key sectors such as construction, engineering, manufacturing, oil and gas, shipping, aviation, and government. The organization offers professionals opportunities to grow within a dynamic, multi-business financial services environment.
Role Description The Marketing Advisor is a full-time, hybrid role based in Lagos, with flexibility for some work-from-home arrangements. The person in this role develops and executes marketing initiatives that support Leadway’s business objectives across its various financial services offerings. Day-to-day responsibilities include conducting market research, analyzing customer segments, and contributing to marketing plans and campaigns. The Marketing Advisor collaborates with sales and customer service teams to create targeted promotional materials, digital content, and client engagement strategies. The role also involves coordinating marketing projects, tracking campaign performance, preparing reports and presentations, and ensuring brand consistency across all communication channels.
Qualifications

• Candidates should possess strong Communication skills, including clear written and verbal communication and presentation abilities.
• Candidates should possess Customer Service capabilities, with a focus on client engagement, relationship management, and responsiveness to customer needs.
• Candidates should possess Sales and Marketing skills, including knowledge of marketing strategy, campaign development, and basic sales principles.
• Candidates should possess Project Management skills, including planning, organizing, and monitoring marketing initiatives and cross-functional activities.
• Relevant experience in financial services, insurance, or related industries is beneficial.
• Ability to work effectively in a hybrid environment, collaborate with diverse teams, and adapt to changing priorities.
• Proficiency with common office and marketing tools (e.g., Microsoft Office, presentation software, and basic digital marketing platforms) is an advantage.
• A bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred.