Paid Ads Executive

Company Description

Medialinks, a Dubai-born mobile-first growth partner, specializes in scaling apps with control and accountability using high-quality in-app and OEM traffic. Focused on delivering measurable business outcomes, the team excels in user acquisition, CPI and CPA models, and performance systems designed for scalability. Medialinks offers a broad range of services, including OEM campaigns, paid media across leading platforms, SEO, influencer marketing, and conversion rate optimization. Trusted by renowned brands like Careem, Samsonite, and Property Finder, Medialinks operates globally across regions such as the UAE, Qatar, UK, India, Pakistan, Nigeria, and China.

Role Description

The Performance Marketing Executive is a full-time remote role focused on developing and executing high-impact marketing strategies to meet brand and business goals. Responsibilities include conducting market research, planning marketing campaigns, implementing sales strategies, and optimizing performance marketing across various platforms. The role involves analyzing data to track performance, measuring ROI, and generating actionable insights to ensure successful campaign execution.

Qualifications

• Efficient in handling Google & Meta campaigns.
• Strong skills in Market Planning and Market Research to identify trends, optimize campaigns, and enhance performance.
• Proficiency in Sales and Marketing techniques, with the ability to devise effective strategies for brand growth and customer acquisition.
• Exceptional Communication skills, with a focus on stakeholder engagement and clear articulation of insights and plans.
• Analytical mindset with the ability to measure and optimize campaign performance using data-driven decision-making.
• Hands-on experience with digital advertising platforms like Google, Meta, TikTok, and Snapchat is a plus.
• Ability to thrive in a remote working environment and deliver high standards of work within deadlines.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Experience in mobile-focused growth or app marketing is advantageous.